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https://www.nationaljeweler.com/independents/retail-surveys/6885-study-51-percent-of-millennial-women-buy-jewelry-for-themselves
Aug 10, 2018 · August 10, 2018. New York—Millennial women who purchase jewelry for themselves present a unique opportunity for luxury brands looking to reach Generation Y, a recent survey conducted by MVI Marketing shows. A total of 1,001 women between the ages of 25 and 40 located in the United States and with a household income of $75,000 or higher completed the survey, which was conducted online between July 15-20.
https://fsilverman.com/millennials-jewelry-heres-theyre-buying-theyre-wearing/
Mar 23, 2020 · Millennials are also more interested in buying pieces for themselves, rather than as gifts for anniversaries or birthdays. Because jewelry is being seen as more of an everyday item, it needs to be edgier, contemporary, and personalized.
https://www.jckonline.com/editorial-article/millennials-jewelry-lab-growns/
A new study by MVI Marketing, “The Luxury Growth Demographic of Opportunity,” surveyed 1,001 female respondents aged 25–40 (millennials) with a household income $75,000 or higher about their brand and buying predilections when it comes to jewelry, shoes, and hotels.. Here’s what the study found in the jewelry category. More than 51 percent of respondents said they purchase jewelry for ...
https://wwd.com/accessories-news/jewelry/rise-of-the-direct-to-consumer-jeweler-1203407242/
How they buy it for themselves. But we also wanted women to buy frequently and see Millennials purchase jewelry in the same way they would buy shoes or handbags.” ...
https://jewelryecomm.com/2019/03/marketing-to-millennials-how-to-sell-jewelry-to-younger-consumer-groups/
Mar 27, 2019 · In the recent Luxury Brand Favourites of Millennials, the MVI Marketing has revealed that millennials have a penchant for Tiffany & Co and Cartier; hence, naming them as two of their favorite luxury brands when buying jewelry.
https://medium.com/the-future-of-financial-services/are-diamonds-forever-how-millennials-are-changing-the-jewelry-game-e5366b452057
Dec 15, 2017 · The wearables industry is growing at a faster rate than ever as 51% of Millennials are likely to purchase a ... in purchasing higher-end jewelry for themselves without having to ...
https://www.cbsnews.com/news/diamond-industry-wants-women-to-buy-their-own-rings/
Dec 26, 2019 · Women are buying their own diamonds 01:26. Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve ...
https://fashionedits.com/how-millennials-are-changing-the-fashion-jewelry-industry/
The jewelry industry will rely on Millennials to keep it afloat in the coming years, particularly as the generation enters its older, more stable years. The first set of Millennials (millennial being defined as being born between 1981 and 1996) entering their 40s is closer than you think!
https://instoremag.com/what-jewelers-must-understand-about-millennials-and-8-other-takeaways-from-ags-conclave/
Apr 26, 2018 · In fact, millennials, who are now 24 to 38 years old, are much more likely to buy diamonds than any older generation, according to research from the Diamond Producers Association. Millennials spent $16 billion on diamonds last year, of which 50 percent was wedding and engagement jewelry. There are big numbers there, and big opportunity.
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