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https://www.iaset.us/index.php/download/archives/--1387547947-3.%20Sales%20-%20IJSMM%20-%20A%20STUDY%20ON%20THE%20CONSUMER%20PREFFERENCE%20-%20Venkateswara%20Raju.pdf
A Study on the Consumer Prefference on Branded Jewellery in Hyderabad25 In October 2002, Trend smith conducted a survey to understand the shifting needs, motivations and aspirations of consumers in the jewellery market, and to identify new trends and opportunities.
http://www.ijtrd.com/papers/IJTRD5410.pdf
consumer’s buying preferences in Jewellery. The Study on the Consumer’s Preference towards Branded Jewellery over Non Branded Jewellery. Brand awareness of various brands in the jeweller’s market. To study the attitude of customers towards Branded Jewellery. B. Scope Of Study The study is conducted to understand the various
https://www.researchgate.net/publication/322737304_Consumers_brand_preference_and_purchase_intention_towards_gold_jewellery_with_special_reference_to_school_teachers_in_kottayam_district
preferences among branded and non branded jewellery’, reveales that brand image is a significant factor which influences the consumers buying behaviour, so jewellers should maintain their good ...
https://www.termpaperwarehouse.com/essay-on/a-Comparative-Study-on-the-Consumers-Preference-Towards-Branded-Jewellery-over-Non-Branded-Jewellery-in-Mumbai/219791
OBJECTIVE OF STUDY The objective to study the “A comparative study on the consumer’s preference among Branded and non branded jewellery” is to find out: 1) To compare between the consumer preference among the branded and non branded jewelery. 2) To know consumer perception towards branded jewellery.
https://www.ukessays.com/essays/marketing/consumer-perception-towards-local-branded-jewellery-marketing-essay.php
It has been concluded from the research that the women sector especially the working women play a great role in purchase of branded jewellery. Branded jewellery is extremely essential. The branded jewellery segment occupied only a small share of the total jewellery market because of the mindset of the average Indian buyer who still regarded jewellery as an investment. The scenario of the Indian customers …
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
The research explores different dimension of factors which affect consumer preference for branded jewelry. It highlights consumer’s perceptions, expectations and evaluations which determine the awareness of branded jewelry among. It proves that in future, branded jewelry will corner a significant portion of the market.
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