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http://www.idexonline.com/FullArticle?Id=34066
However, as recently as twenty years ago, consumers age 50 and over were the heaviest buyers of jewelry. However, because young consumers, especially in the 25-to-34 age group, earn more than ever – and have high levels of discretionary income – they are also heavy jewelry purchasers.
https://www.statista.com/statistics/231408/people-who-bought-fine-jewelry-in-the-last-12-months-usa/
Jan 21, 2020 · Women's jewelry purchased in France 2014-2019, by type Number of workers in the company Ars Rei in Spain 2010-2015 Women costume & fashion jewellery usage in France 2019, by number of items owned
http://www.handmaderesults.com/1320/discover-your-markets-demographics/
Here's some of the information I found about a competing dolphin jewelry website: Do the same for your other competitors and you'll know a LOT more about your market's demographics than you did before. Return from Discover Your Market's Demographics to Handmade Results Home
https://www.edahngolan.com/so-how-much-do-we-spend-on-jewelry-and-watches/
Most jewelry expenditures in this age group could be for low-cost jewelry (and no watches), dragging down the average, even with a $3,500 diamond engagement ring. To complete the demographic picture, the groups who spent the least on jewelry and watches include those who did not graduate from high school, and live in a large household in a ...
https://www.nationaljeweler.com/independents/retail-surveys/6885-study-51-percent-of-millennial-women-buy-jewelry-for-themselves
Aug 10, 2018 · In fact, MVI has named the consumer segment of the millennial female who purchases jewelry for herself “The Luxury Growth Demographic of Opportunity,” because they have a 30-year-plus spending cycle that’s just beginning, their brand attachments still are in the formative stage and their brand loyalty can be attained by factors like content engagement, style and adornment.
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