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https://www.theguardian.com/business/2014/aug/22/gerald-ratner-jewellery-total-crap-1992-archive
Aug 22, 2014 · Ratners jewellery chain has admitted for the first time that its business was decisively wounded when former chairman Gerald Ratner described one of its products as “total crap”.
https://www.eadt.co.uk/news/business/gerald-ratner-on-his-speech-the-ratner-group-ceo-speaks-2504624
Oct 02, 2018 · Gerald Ratner’s gaffe, made during a speech in 1991, has gone down in history as one of the biggest corporate mistakes of all time, losing the jewellery tycoon his 2,500 shops and his fortune.
http://www.todayifoundout.com/index.php/2014/04/speech-cost-nearly-billion-dollars/
Apr 30, 2014 · Well, unless your words cost someone nearly a billion dollars, then you haven’t messed up quite as bad as Gerald Ratner did back in 1991. Yet. Ratner was the CEO of the Ratners Group , jewellers that shook up the usually stiff and inflexible jewellery market by aiming some of its products at the working class through a chain of shops ...
https://www.professionaljeweller.com/jeweller-infamous-for-gaffe-that-cost-him-his-fortune-will-share-rollercoaster-story-at-b2b-event/
The consequences of the joke, which saw him lose his fortune, led to a “Ratner moment” becoming shorthand for a catastrophic business gaffe. Mrs Ratner said: “I absolutely advised Gerald against making the speech, but he knew what he wanted. He had been working on it for months and was seriously prepared. He even got an MP to help him.
https://www.dailymail.co.uk/home/moslive/article-1388442/Gerald-Ratner-My-famous-speech-dont-Ratner--misinterpreted.html
May 23, 2011 · '"Doing a Ratner" still comes top of the worst decisions ever,' said Gerald Ratner Gerald Ratner took over the family business at 34, turning it into the biggest jeweller …
https://www.businessblogshub.com/2012/09/the-man-who-destroyed-his-multi-million-dollar-company-in-10-seconds/
Gerald Ratner inherited his father’s jewellery business in 1984. Within six years he had turned a small retailer into a multimillion-dollar empire. He made it so successful that it seemed every British high street had a Ratner’s store or one of the associated companies he had brought up.
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