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https://www.debeers.com/en-us/our-story.html
Here is a timeline of De Beers’ heritage. 1888 - De Beers Consolidated Mines is founded, marking the start of De Beers’ unrivalled legacy in diamonds.. 1939 – In partnership with the Gemological Institute of America, De Beers devises the industry’s first universal diamond grading system the 4Cs: cut, colour, clarity and carat.. 1947 – Frances Gerety, a young copywriter at the N W ...
https://www.businessinsider.com/history-of-de-beers-2011-12
Dec 20, 2011 · The story of De Beers starts with English-born businessman Cecil Rhodes, who broke into the diamond business in South Africa by renting water …
https://www.britannica.com/topic/De-Beers-SA
Starting in the 1960s, De Beers attempted to increase consumer demand for diamonds by introducing jewelry tailored to special occasions, such as wedding anniversaries (the “eternity ring”) and rites of passage (the “sweet 16 pin”).
https://theeyeofjewelry.com/de-beers/de-beers-jewelry/de-beers-seen-as-a-multiple-brand-company/
Apr 09, 2020 · History of De Beers By 2020 De Beers is officially a well-known name in the diamond world and to many consumers not necessary knowledgeable about the diamond nor jewelry industries. The De Beers Group of Companies specializes in many facets of the diamond industry, from diamond exploration and mining, industrial diamond manufacturing, retail operations and diamond trading.
https://www.debeers.com/en-de/jewellery/my-first-de-beers/
Combining timeless simplicity with modern ease, the My First De Beers collection is made up of petite versions of our classic De Beers designs. They are the perfect introduction to our ethically sourced, natural diamonds, each of which has been hand-selected by eye for maximum brilliance and beauty.
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