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https://www.jckonline.com/magazine-article/jewelers-think-big-with-billboards/
Phil Kajca has spent $40,000 on a billboard campaign to promote his two J. Foster Jewelers locations in Toledo, Ohio. But independent jewelers are among the biggest beneficiaries. Jay Klos, owner of Grogan Jewelers in Huntsville and Florence, Ala., says that billboards advertising Pandora drive a great deal of customers to his Huntsville location.
https://www.blademediakit.com/new-about-us/testimonials/
Phil Kajca, owner of J. Foster Jewelers in Toledo and the Pandora stores in Toledo and Ann Arbor, has been in the jewelry business for more than 35 years. “I helped oversee Osterman’s, and had input into their marketing,” he says. “Back then, you didn’t have to be as creative in your advertising. It was more of a broad-brush approach.”
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