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https://www.jewelry-secrets.com/blog/the-real-markup-on-diamonds/
To Ro1, I have been in this business for 37 years, worked in many stores as well as my own and have never seen markups like you have described. 10 time markup? Seriously? Not in the real world. The highest markup I have seen was on sterling silver jewelry made in china and could get up to a 4 time markup…
https://techblog.willshouse.com/2013/05/04/what-is-a-jewelers-markup/
The retail markup on jewelry can range from 100% to 300% or even more. Of course, this is a fact that jewelers absolutely don’t want you to know. Jewelry is a product that people don’t buy everyday and jewelry stores only turn their pricey inventory about once a year, so the markup is generally 100 percent.
https://www.jckonline.com/magazine-article/how-much-are-jewelers-marking-up-diamonds/
Consider, for example, that in our latest poll, median gross margins ranged from a high of 55.5% for diamond jewelry costing the retailer $100 to a low of 33.3% for items costing the jeweler $10,000. It’s also important to think in dollars as well as gross margin percentages.
https://smallbusiness.chron.com/percent-profit-margin-retailers-expect-jewelry-73996.html
Jan 25, 2019 · In many cases, jewelers will mark up precious metal jewelry by two to three times its wholesale price. However, particularly famous luxury brands may mark their products up even higher …
https://www.pricescope.com/community/threads/typical-markup-at-local-jeweler.204790/
Aug 12, 2014 · There's a thread on here that concluded that brick and mortar stores try for at least a 30% markup over wholesale and probably need 38% or 40% om most items to stay in business. (eta: That is what you can negotiate them down to, but their asking price may be much higher.) And the PS vendors are perhaps 10% - 15% on the unmounted diamonds.
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