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https://icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR041.htm
The case, "Branded Gold Jewellery Market in India", gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian market. The case also explains how the branded players are changing the perceptions and attitudes of Indian customers towards jewellery.
https://www.icmrindia.org/free%20resources/casestudies/branded-gold-marketing%20case.htm
Branded Gold Jewellery Market in India - MUL Modern Foods, The case gives an overview of the disinvestment of Modern Foods (India) Limited (MFIL) by the Government of India (GoI) and …
https://www.icmrindia.org/free%20resources/casestudies/branded-gold-Case%20Study.htm
The initial focus of Oyzterbay was to give a lifestyle value to jewellery instead of the traditional investment value. In the second year of its launch, Oyzterbay emphasised on marketing and advertising strategies to give the necessary thrust for growth. In order to transform itself from a youth brand to a brand …
https://www.icmrindia.org/free%20resources/casestudies/branded-gold-marketing%20case%20studies1g.htm
Branded Gold Jewellery Market in India - Gili, Tanishq, Carbon, Oyzterbay and Trendsmith, The case, Branded Gold Jewellery Market in India, gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian market.
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