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https://www.icmrindia.org/free%20resources/casestudies/branded-gold-jewellery1.htm
Branded Gold Jewellery Market in India - Gili, Tanishq, Carbon, Oyzterbay and Trendsmith, The case, Branded Gold Jewellery Market in India, gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery …
https://www.icmrindia.org/free%20resources/casestudies/branded-gold-marketing%20case.htm
Among the branded jewellery players in the Indian market, Tanishq is considered to be a trendsetter. When it was launched in 1995, Tanishq began with 18-carat jewellery. Realizing that such jewellery did not sell well in the domestic market, the 18-carat jewellery …
https://www.icmrindia.org/free%20resources/casestudies/branded-gold-marketing%20case%20studies1g.htm
Branded Gold Jewellery Market in India - Gili, Tanishq, Carbon, Oyzterbay and Trendsmith, The case, Branded Gold Jewellery Market in India, gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery …
https://icmrindia.org/casestudies/catalogue/Business%20Strategy1/Branded%20Gold%20Jewellery%20Market%20India.htm
According to a survey done by the Bureau of Indian Standards (BIS), 8 most gold jewellery advertised in India as 22-carat was of a lesser quality. Over 80% of the jewelers sold gold jewellery ranging from 13.5 carats to 18 carats as 22-carat gold jewellery. The late 1990s saw a number of branded jewellery players entering the Indian market.
https://icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR041.htm
The case, "Branded Gold Jewellery Market in India", gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian market.
http://www.ijtrd.com/papers/IJTRD5410.pdf
The growth of the Branded jewellery market in India The study would also help to find out the consumer preference and their buying behaviour towards branded and non branded jeweller’s, this would help both the retailers to know what are the consumer preference and what strategies should they adapt to grab the market…
https://www.techsciresearch.com/report/india-gems-and-jewelry-market/4057.html
Of these categories, gold jewelry accounted for the highest revenue share in India gems and jewelry market in 2018. The category is also anticipated to continue accounting for a significant market share during the forecast period, as all leading market players are offering jewelry …
https://www.ukessays.com/essays/marketing/a-study-on-branded-jewellery-marketing-essay.php
The jewellery market in India is second to the fast moving consumer goods market. Globally, branded jewellery accounts for only 8% of the total market of US$ 70 billion, while in India of the total jewellery market, the branded …
http://www.iaeme.com/MasterAdmin/UploadFolder/A%20STUDY%20ON%20BUYING%20BEHAVIOUR%20OF%20CUSTOMERS%20TOWARDS%20BRANDED%20AND%20NON%20BRANDED%20GOLD%20JEWELLERY%20WITH%20REFERENCE%20TO%20KANYAKUMARI/A%20STUDY%20ON%20BUYING%20BEHAVIOUR%20OF%20CUSTOMERS%20TOWARDS%20BRANDED%20AND%20NON%20BRANDED%20GOLD%20JEWELLERY%20WITH%20REFERENCE%20TO%20KANYAKUMARI.pdf
A STUDY ON BUYING BEHAVIOUR OF CUSTOMERS TOWARDS BRANDED AND NON-BRANDED GOLD JEWELLERY WITH REFERENCE TO KANYAKUMARI DISTRICT K. Asha Research Schloar, Noorul Islam University, Kumaracoil, Kanyakumari District, Thuckalay, Tamil Nadu, India …
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